experience

I work at the intersection of intelligence, experience, and competitive advantage — where the most consequential decisions about AI and intelligent systems get made.

Not what to build. How it shows up. How it behaves. How it earns trust. How it becomes something people choose to live with — across mobility, technology, and every category intelligence is entering next.

25 years working at the edge of what's next.

  • Since 2025 - Munich, Germany

    Founded and lead NXT NXT — a strategic platform operating at the intersection of intelligent systems, mobility, and human behavior.

    The work focuses on experience innovation in moments where technology shifts from isolated features to connected systems — and direction needs to be defined before scale locks it in.

    Rather than functioning as a traditional consultancy, NXT NXT acts as a hybrid layer: part advisory, part environment, part platform. It brings together perspectives across design, technology, product, and business to shape how emerging technologies translate into coherent real-world experience.

    Engagement spans leadership alignment, product logic, system behavior, and cross-functional teams — particularly where AI and mobility redefine how products evolve over time.

    Mobility Spaces extends this work into curated cross-sector environments in Europe and the U.S., exploring how mobility develops beyond vehicles across software, experience, and systems.

  • 2019 - 2024 / Los Angeles, USA

    Held CXO-level responsibility for experience strategy and design leadership within icon group’s future mobility and innovation practice, operating at the intersection of automotive, digital product, and emerging technology.

    Led and scaled cross-regional experience and design teams across Europe, the U.S., and Asia — shaping experience direction for global OEMs and mobility-focused organizations navigating the transition toward software-defined, experience-led products.

    Worked closely with executive leadership on client side and within WPP environments to frame experience as a strategic lever — influencing product direction, organizational alignment, and long-term positioning across complex, multi-brand portfolios.

    The role combined executive decision-making with hands-on strategic work: translating future-facing ambition into experience principles, system-level thinking, and directions that could survive enterprise-scale reality.

  • 2015 - 2017 / Los Angeles, CA

    Part of the core experience leadership during a phase where the company was simultaneously building a vehicle, a software-defined platform, and a brand — without legacy structures to rely on.

    Worked on defining experience principles and product direction across vehicle, digital, and service layers, collaborating closely with design, product, and leadership teams in the U.S. and China.

    Built and led multidisciplinary UX/UI teams across regions during product definition, operating under startup conditions marked by high ambition, speed, and technical uncertainty.

    The role sat at the intersection of strategy and execution — shaping how intelligence, autonomy, and software translated into a coherent premium experience while navigating the realities of a venture-scale environment.

  • 2008 - 2015 / Munich - Berlin, Germany

    Served as Managing Director (Geschäftsführer) in a dual-executive leadership structure during icon incar’s formative growth phase, holding dual responsibility for company leadership and creative direction as Executive Creative Director.

    Built and scaled icon incar into a globally operating experience and UX design organization across Europe, the U.S., and Asia — with a strong focus on automotive, mobility, and digital interfaces at a time when in-vehicle experience was becoming a strategic differentiator.

    Worked directly with senior leadership at global OEMs and mobility brands on digital products, HMI systems, and branded in-car experiences — contributing to early generations of software-driven interface concepts as the industry began shifting beyond hardware-led differentiation.

    The role combined full executive ownership with hands-on experience leadership: company building, client strategy, organizational growth, and creative direction — shaping both the firm’s trajectory and its position within the evolving automotive and mobility landscape.

  • 2002 - 2008 / Munich, Germany

    Worked as a lead experience designer on series and pre-series vehicle programs across BMW, MINI, and Rolls-Royce, with responsibility for in-vehicle and digital experience definition.

    Contributed to actual vehicle products, shaping interaction concepts, HMI logic, and experience coherence across infotainment, controls, and digital touchpoints within large-scale OEM development cycles.

    Operated at the interface of design, product management, and engineering, translating experience intent into specifications that could survive validation, platform constraints, and global rollout.

    Worked within one of the industry’s most complex organizational environments, balancing innovation ambitions with brand differentiation, safety requirements, and long-term platform governance.

  • Since 2017

    Visiting lecturer at ArtCenter transportation and systems design, Pasadena, University of Michigan

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“Christian’s work is not just about reimagining cars, but about leading the evolution of mobility itself—merging technology, design, and experience innovation to create transformative spaces that redefine how we move and live.”

For more than 25 years I've worked at the intersection of technology, experience, and competitive advantage — in the moment where new capabilities stop being concepts and start becoming something people actually live with.

At BMW Group I helped establish the digital experience foundations for BMW, MINI, and Rolls-Royce — shaping an era of in-car interaction and brand identity at global scale. At Faraday Future I rebuilt Digital Product and UX as an innovation-first, cross-disciplinary organization. At icon group/WPP, as Chief Experience Officer, I co-directed one of the industry's most progressive experience and innovation practices — across Fortune 100 organizations, emerging technology companies, and startups rewriting their categories. Europe, the US, Asia.

That work taught me one thing consistently: the organizations that win are the ones that treat experience as a strategic decision — not a design layer added after the real decisions have been made.

Mobility gave me the most demanding version of that challenge. Vehicles are no longer products — they are the most complex and consequential human-system relationship being designed right now. Getting that right required integrating systems thinking, AI, cultural insight, and brand strategy at a level most disciplines handle separately.

That's the capability I bring to any category intelligence is entering next.

If you're working on something in that space and want a thinking partner at the executive level — I'm interested in the conversation.