Faraday Future
Head of Digital Product and UX/UI Design
2015 - 2017 / Los Angeles, California
Led the creation and definition of a progressive, cross-platform experience design vision at Faraday Future, delivering a seamless, holistic interactive experience across all user touchpoints from incar to web and mobile.
Transformed the UI/UX group into a future-oriented, full-service digital product team, driving truly user-centric, design-driven product experiences. Built a world-class team with diverse skills, fostering collaboration across global teams in L.A., Beijing, and Silicon Valley.
Evangelized digital product vision and design strategy across the organization, establishing strong relationships and alignment. Spearheaded the design of a next-gen mobility ecosystem in a fast-paced, high-demand global EV startup, aiming to revolutionize transportation and mobility experiences.
